10 days.
10 days.
Whiter Teeth.
10 minutes.
10 days.
Whiter Teeth.
10 minutes.
10 days.
Whiter Teeth.
10 minutes.See It In Action
Co-founder Erica walks through every step.
- 01
Twist
Twist the pen until a small droplet forms at the brush tip.
- 02
Apply
Brush the whitening gel evenly across dry teeth.
- 03
Press
Insert the wireless LED mouthpiece and press the button.
- 04
Wear
10 minutes. The light turns off on its own. Repeat daily for 10 days.
Founded by a dentist. The formula is his.
Dr. Ryan Chaliff holds both a DDS and an MD from Columbia University. He built this sensitivity-free system for his wife, and every kit still follows his protocol.
Meet Dr. Chaliff →The brite difference
instant results as fast as 10 days or less
gluten-free
vegan-friendly
safe for sensitive teeth
The Future of Teeth Whitening
10,000+ Brighter Smiles
BRITEN vs. the Alternatives
| Feature | BRITEN | Whitening Strips | In-Office Whitening |
|---|---|---|---|
| Formulated by a dentist (DDS, MD) | ✓ | Varies | ✓ |
| Time per session | 10 minutes | 30+ minutes | 60 to 90 minute visit |
| LED-accelerated | Blue + red light | ✕ | ✓ |
| Sensitivity support | Sensitivity-free formula + serum included | Varies | Varies |
| Whiten at home, on your schedule | ✓ | ✓ | ✕ |
| Typical cost | $99 all-in | $30 to $50 per box | $300+ per visit |
| Money-back guarantee | 10 days | ✕ | ✕ |
Frequently Asked
How fast will I see results?
Results build session by session. The full routine is 10 minutes a day for 10 days, and visible results are guaranteed or your money back.
Will it make my teeth sensitive?
The whitening gel is formulated to be sensitivity-free, and every kit includes a desensitizing serum in case you want extra comfort.
Is it safe with crowns, veneers and braces?
Yes. The system is safe to use with caps, veneers, braces, crowns and bridges. Whitening works on natural enamel, so dental work keeps its current shade.
How many treatments come in the kit?
Each kit includes three 2ml whitening pens with 65+ treatments, enough for the full 10-day routine plus touch-ups.
How long does each session take?
10 minutes a day. In dual blue and red mode, the light turns off automatically after 10 minutes.
How do I keep my results?
A quick touch-up session every few days keeps your shade. When your pens run low, Refill Pens (3-Pack) add 65+ more treatments.
What is the guarantee?
If you do not see whiter teeth after the 10-day routine, we will refund you.
Does shipping cost extra?
Every whitening kit ships free in the U.S.
Try it, risk-free!
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10-Day Whiter Teeth Guarantee
Whiter Teeth With 10 Minutes A Day
