Whiter teeth in
10 minutes.
Guaranteed.
- Formulated by a practicing dentist (DDS, MD)
- Enamel-safe, sensitivity-free formula
- Clinically tested
- Visible results in 10 days or your money back
Professional-grade whitening built for your morning routine. Kits, refills, and bundles for two.
- ✓Wireless dual-wavelength LED mouthpiece
- ✓3 whitening gel pens (65+ treatments)
- ✓Desensitizing serum
- ✓Shade guide card
- ✓USB charging cable
- ✓Travel-ready case
$99 all-in. Free shipping on kits*. 10-day money-back guarantee.
"I would never recommend any product to my patients that I haven't tried myself and really trust."Dr. Megan Lanie, DMD · Practicing Dentist & 2024 Bride
Other brands sell the LED, the pens, and the serum separately. We ship them together.
| BRITEN | Leading Brand | |
|---|---|---|
| Dual-light LED technology | Blue whitens + red soothes | Blue light only |
| Wireless LED mouthpiece | Included | $39 extra |
| Dentist co-founder (DDS, MD) | Columbia University | No |
| Sensitivity-free guarantee | Yes | Not guaranteed |
| Complete kit price | $99 all-in | $98+ across 2 purchases |
| Whitening gel pens | 3 pens (65+ uses) | 1 serum or 3 for $149 |
| Bonus desensitizing serum | Included free | Not included |
| Results guarantee | 10-day money back | Warranty only |
No strips. No trays. No wires. No sensitivity.
Co-founder Erica walks through every step.
Twist
Twist the pen until a small droplet forms at the brush tip.
Apply
Brush the whitening gel evenly across your teeth.
Press
Insert the wireless LED mouthpiece and press the button.
Wear
10 minutes. Rinse. Repeat daily for 10 days.
The BRITEN mouthpiece fires two wavelengths at once. Blue whitens. Red recovers. Both in the same 10 minutes.
The power channel
Blue LED activates the carbamide peroxide gel, accelerating the reaction that lifts stains from inside the enamel. This is the engine behind 3 to 5 shades in 10 days.
The recovery channel
Red LED, the same wavelength family used in skin and muscle recovery devices, is designed to soothe gums and keep the full 10-day protocol comfortable. Nobody else in the box-kit aisle pairs it with blue.
Real customers, real photos, real words. Not stock models.
"Bride Brite and Groom Glow got our teeth bright and white for our wedding! Super easy to use and we saw results right away. We're still using our kits."
"A sweet surprise as a bridesmaid in my best friend's wedding. Two years later I still rely on it, despite my coffee addiction. Easy, quick and effective."
"It's designed to be gentle on your teeth and gums, so you don't have to worry about sensitivity. And it's convenient to whiten whenever it works for you."
That is all it takes. 10 minutes a day, visible results guaranteed.
Your smile deserves to be as ready as you are.
The same dentist-designed formula, packaged for the biggest day of your life. For brides, grooms, and the whole wedding party.
Shop Wedding CollectionThe formula is his.
Columbia University Credentials
Dr. Chaliff holds both a DDS and an MD from Columbia. He is a practicing member of the American Dental Association.
Proprietary Sensitivity-Free Formula
Developed over months of clinical research. Not a generic peroxide gel with a label on it.
Safe for All Dental Work
Crowns, veneers, braces. Vegan, gluten-free, enamel-safe. 1 shade whiter in 10 days guaranteed.
Dual-Light Wireless LED
Blue light accelerates the formula while red light is designed to soothe. Visible results from the first session, no wires during use.
She wanted whiter teeth.
He was the dentist.
They fell in love. They got married. And somewhere along the way, he built her the whitening system she always wanted. That personal project became BRITEN.
Erica Halpern Chaliff
Co-Founder & CEO
Columbia University
Ryan Chaliff, DDS, MD
Co-Founder & Chief Dental Officer
Columbia College of Dental Medicine
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